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For the first time in its 138 year history, Warburtons is set for a rebrand.
The trusted British bakery brand has teamed up with the family favourite Paddington Bear to develop ‘Warbeartons’.
Paddington Bear will feature on the packaging of Warburtons’ Half & Half products to draw attention to the brand and create stand out in-store.
An integrated marketing campaign inspiring families to get out and about across the UK will support the new rebrand, in the lead up to the launch of the first ever Paddington movie on 28 November.
With Paddington Bear being a lover of marmalade sandwiches the two brands fit perfectly. We presume Paddington will only be making his favourite snack using a Warbeartons’ loaf from now on.
Coke are back with their ‘share a Coke campaign’ and it’s even bigger than before, with one incredible new feature – ‘personalised ads’.
The idea is simple but unique. Customers watching TV on 4od will see the general TV ad featuring a dog searching for his name. Then as a little extra add on, there will be a personalised ad featuring their own name.
Personalised bottles are now not only available in stores, but can also be ordered from the Coca-Cola website – so everyone wins!
Last year’s campaign was a huge success, and this looks set to be no different.
It’s not strictly food marketing, but I’m sure we can get away with looking at the big drinks brands every now and then – especially when the campaign is this great.
Budweiser is searching the globe for undiscovered musical talent, trawling city streets and subways to find the ‘ultimate busker band’. The campaign will culminate in a performance at the Budweiser Made in America Festival on Saturday 30 August.
With celebrity support from the likes of Jay Z and Rihanna, the search is bound to gather some momentum so watch the video above and this space…
Waitrose is set to revolutionise post holiday food shopping if its latest airport click and collect plan takes off.
According to a story in the Crawley News, the upmarket supermarket has applied for planning permission to install food lockers at the long stay car park at Gatwick’s South Terminal.
If council bosses agree, holidaymakers will be able to pre-order their groceries and unpack the shopping with the holiday suitcase.
It’s a thumbs up from us. But we’ll have to wait until 22 August to see if Waitrose can land this idea with planning bosses.
With millions of brands in the food and drink industry using the internet as a soap box for their marketing strategies, digital measurement has never be so important. Let’s take a look at some of the most common myths in the online marketing arena…
Myth #1: TV and online video follow the same rules
Myth #2: Just having a presence online is enough to drive brand impact
Myth #3: Click-through rates will tell me if my online campaign is a success
Myth #4: Everyone interacts online
Myth #5: Creative strength is less important online
Myth #6: Consumers will automatically view and share my content if I put it online
Read the full article for tips on how to avoid these industry potholes: http://www.marketingmagazine.co.uk/article/1304332/six-myths-digital-marketing-measurement
Wrigley-owned Skittles has teamed up with Microsoft Xbox for a second time, offering consumers the chance to win Xbox prizes with an on-pack promotion. A unique code will feature on packs across the Skittles range, which consumers can submit via the Skittles website to find out if they have won a prize.
The four week promotion will receive a marketing boost in the shape of a £3 million integrated campaign, launching on Monday 28 July.
The last few years has seen some epic partnerships between big brands (such as Coca Cola and Menthos) so the latest duo on the scene has a lot of work to do – fingers crossed!
Picture this. Your friend recommends this quirky little bar, two doors down from your local post office. You type your search into Google and 1,392 results appear. Let the scrolling commence…
The good news? The end may be in sight for you and that quirky little bar which desperately wants to be found. Mexican-based Punto2012 has created two new domains – ‘.rest’ and ‘.bar’ – in a recent bid to increase online visibility for restaurants, bars and other out of home operators. The customised domain names can be used to boost search engine optimisation (SEO), which means these businesses will rank higher in online searches.
It’s been three days since the World Cup’s Uraguay v Italy match in which Luis Suarez bit Italian defender Giorgio Chiellini. How time flies when you’re busy flicking through hundreds of Suarez parody videos and images, eh?
Some of our favourites includes Suarez as Jaws, a member of the Twilight saga and Hannibal ‘the cannibal’ Lector. But, our favourite had to be Ragu’s ‘For that authentic Italian taste…’ ad shown above.
Bravo, Ragu. Bravo.
Who wants to eat lunch while fending off multiple felines?
Well, it seems lots of people can’t get enough of this concept. Cat cafés look set to enter the mainstream with new venues opening in Melbourne, New York, San Francisco, Toronto, Paris, Budapest and London, along with around 80 in Japan, where the phenomenon began.
In London, Lady Dinah’s Cat Emporium, which opened in March in Shoreditch, is proving as hard to get into as some Michelin Star restaurants. It’s swiftly built up a two-month customer waiting list. The café – which raised more than £100,000 for its launch via crowd-funding websites – has 12 cats, donated by people who moved overseas and couldn’t take their pets with them. Fortunately, those who can’t bear to wait two months for a table can catch all the action via the café’s live webcam.
Take a look here… ladydinahs.com/kittycam/
DEFRA told the Huffington Post: “It’s for stores and operators to decide in the first instance”. David Cameron refused to comment on the issue, however his deputy was happy to say he thinks it’s a question of labelling which should be more informative.
What we do know is nobody wants to take responsibility, what we don’t is what’s in our food.