Food Marketing

Food Marketing

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Happy Birthday Nutella!

February 20, 2014

Famous chocolate spread brand Nutella has launched its first ever global marketing campaign to mark its 50th birthday. Its TV and online campaign will say ‘thank you’ to fans across the world for decades of support.

All fans are being asked to send in their Nutella stories as a text, photo or video to www.nutellastories.com. The brand has thrown in a tasty incentive too – everyone who submits a story will receive a 400g jar of Nutella with a personalised name label.

Loyalty never tasted so good…

Woo your Valentine with M&Ms this year

February 14, 2014

 

Forget lingerie, cards and flowers – if you’re struggling to find the words to express your love this Valentine’s Day, M&Ms can help.

The chocolate brand has taken personalised chocolate to a new level, allowing customers to choose their own M&M colour scheme and to print images of their beloved on the little round sweets.

Prices start at £2.67 and there’s also a fun range of add-ons available to customers including text and clipart.

Who said romance was dead, eh?

Pay for the seat, not your coffee

January 14, 2014

 

Pay-per-minute cafés may sound out of the ordinary to your average Brit, but they’ve become a regular – and hugely successful – occurrence on the Russian high street. Ziferblat, the first UK branch of a popular pay-per-minute Russian chain, has just opened in London where “everything is free inside except the time you spend there”. For 3p a minute, guests can dig in to complimentary snacks, prepare their own food in the kitchen and grab a coffee from the professional machine or on-hand barista. At £1.80 per person per hour, it’s a wonder that the concept makes a profit – watch this space to see whether the idea catches on with UK coffee lovers…

Take a look here… london.ziferblat.net/

Is your coffee travelling fast enough?

December 11, 2013

It’s official, you can now buy your corporate coffee-hit and train ticket in one swift transaction. Starbucks has teamed up with Swiss railway company SSB to create the world’s first Starbucks café on a train.

Two former restaurant cars, on the service running between Geneva and St. Gallen in Switzerland, have been redesigned by the coffee giant and SSB engineers. Customers can grab a quick coffee to takeaway on the lower deck or opt for a more luxurious table service experience on the upper deck.

When will this idea catch on in the UK, we wonder?

Glowing results

November 22, 2013

Just when you thought every flavour of ice cream was already covered, Charlie Harry Francis invents the world’s first ‘glow in the dark’ ice cream!

Francis, the founder of Lick Me I’m Delicious, says the product was helped along by a Chinese scientist, who found a way of harnessing the luminescence of jellyfish protein.

The synthesised jellyfish protein which makes the ice cream ‘glow’ is activated by calcium and agitation – which in layman’s terms means “when-you-lick-it” We think this is a very tasty marketing angle – bravo!

Cadbury to launch first Christmas advert

October 29, 2013

Despite nearly 200 years as a household favourite, astonishingly Cadbury has never had a Christmas advertising campaign – until this year. Building on an ‘Unwrapping Joy’ theme, Cadbury has wrapped an entire street of terraced houses to look like presents, using material in its iconic purple.

Filming in London started this week, but Cadbury bosses are keeping release dates and the advert’s finer details under wraps. Keep your eyes on prime-time TV ad breaks over the coming weeks!

How early is too early?

October 9, 2013

It’s that time of year again – the retail scene is gearing up for Christmas, and it’s only the first week of October. Morrisons is the first supermarket to kick off the Christmas advertising push, hoping that the early start will compensate for disappointing sales in 2012. The ‘Big Christmas Bonus’ campaign, running every week in the lead up to Christmas, will reward customers who spend over £40 in store with a voucher worth £40.

Is it too early to be recruiting customers for Christmas? Apparently not.

The best thing since crushed fruit

September 17, 2013

Innocent is launching a thinner, more juice-like version of its popular smoothies this week. The refreshing & juicy’ range will be available in two tasty flavours – cherries & strawberries and pineapples, mangoes & oranges. The original recipes have been mixed with extra juice to try and create a more refreshing drink for customers who might find smoothies too thick.

This new innocent range should be a tasty profit-booster for Coca-Cola and the supermarkets selling the drinks at £2.79 per carton.

What’s the Kit-Catch?

September 5, 2013

Android has revealed the name of the next version of its operating system – Android KitKat. The firm previously indicated that the new 4.4 system would be Key Lime Pie, but have recently decided to team up with the Nestlé brand. Google has said that the idea was to do “something fun and unexpected” despite critics saying that the partnership is a paid-for stunt. Let’s see how the Android-KitKat love affair pans out…

Souper marketing

August 28, 2013

Campbell’s soup has teamed up with the Andy Warhol Foundation to create a limited edition range of cans, inspired by the artist’s unique pop art designs. The Warhol collection will include four brightly coloured labels, rumoured to be launching on 9 September.

The larger supermarkets including Tesco, Waitrose and Sainsbury’s will stock the exclusive collection so keep your eyes peeled…