Food Marketing

Food Marketing

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Humble East London market? Actually, it’s Lidl

September 19, 2014

The new Lidl TV advert is part of a £20 million marketing campaign called #Lidlsurprises.

The ad starts with consumers tasting goods, believing it to be a normal food market. The customers then express how impressed they are with the quality of the food and the good value for money prices. It’s then revealed that they are, in fact, tasting Lidl products when the stall vendors hand them their purchases in a Lidl bag.

#Lidlsurprises will be used across all media channels and take the store through to Christmas. The aim is to let the customers do the talking and encourage sales. The overall goal is to portray Lidl in a more modern way and change people’s perceptions of the store – low prices doesn’t have to mean poor quality.

Golden tickets will be ‘popping’ up everywhere…

September 9, 2014

The UK’s number one popcorn brand, Butterkist, is celebrating its 100thbirthday with a limited edition popcorn and a ‘Willy Wonka style’ golden birthday card giveaway.

Starting in September, a select few promotional packs will contain a golden birthday card. Each card will contain a code that can be entered into their website or Facebook page for cash prizes.

You didn’t win? Well, don’t worry…They are also giving everyone that buys a promotional pack of popcorn 50p off their next purchase.

Continuing with the celebrations, Butterkist will also be launching a Salted Caramel Flavour popcorn. And at only 104 calories per serving, the new flavour is a great snacking option.

#BURRITOTOWATCH

September 3, 2014

Mexican food chain Chipotle promised its customers one tasty treat of a giveaway this month. And, with 14,000 burritos up for grabs through a digital marketing competition, boy, did they deliver!

So, how did it work? First they created a different, funky website for every day of the week and hid the URL in seven different videos. Burrito fans were then invited to watch the video on its Facebook page. The first 2,000 people to spot the hidden URL and visit the website were able to download a voucher for a free lunch.

2,000 burritos were snapped up in just eight minutes on one day during the campaign. Chipotle have certainly had a taste of digital marketing success…

Tattooed men in gangs. This is not your usual coffee ad…

August 29, 2014

Forget male celebs slowly sipping and women oohing – Kenco has gone for gangs.

The controversial approach of Kenco’s latest ad is spearheading their new multimedia campaign that launched on the 18 August to raise awareness of its ‘Coffee vs Gangs’ project.

The project is be being run in Honduras, where some of the world’s best coffee is produced – so, what better place to start.

Honduras is a country sadly beset with gang related issues that are a constant threat for young people –For some, joining a gang seems like the only choice.

The aim of Kenco’s project is to keep young people out of the gangs and instead get them into training programmes to provide them with knowledge on farming coffee and running their own profitable business – this opportunity will give them a promising chance at a prosperous future.

From September, you’ll be able to follow the stories of the people Kenco are helping on their website. https://www.coffeevsgangs.com

Warbeartons

August 21, 2014

For-the-first-time-in-its-138-year-history-Warburtons-is-changing-its-name-to-Warbeartons-on-over-6-million-Half-Half-products-to-celebrate-its-partnership-with-Paddington-Bear-7

For the first time in its 138 year history, Warburtons is set for a rebrand.

The trusted British bakery brand has teamed up with the family favourite Paddington Bear to develop ‘Warbeartons’.

Paddington Bear will feature on the packaging of Warburtons’ Half & Half products to draw attention to the brand and create stand out in-store.

An integrated marketing campaign inspiring families to get out and about across the UK will support the new rebrand, in the lead up to the launch of the first ever Paddington movie on 28 November.

With Paddington Bear being a lover of marmalade sandwiches the two brands fit perfectly. We presume Paddington will only be making his favourite snack using a Warbeartons’ loaf from now on.

Share a coke

August 15, 2014

GB Clinking Bottles_LOW RESCoke are back with their ‘share a Coke campaign’ and it’s even bigger than before, with one incredible new feature – ‘personalised ads’.

The idea is simple but unique. Customers watching TV on 4od will see the general TV ad featuring a dog searching for his name. Then as a little extra add on, there will be a personalised ad featuring their own name.

Personalised bottles are now not only available in stores, but can also be ordered from the Coca-Cola website – so everyone wins!

Last year’s campaign was a huge success, and this looks set to be no different.

Anyone thirsty?   

It’s not strictly food marketing, but I’m sure we can get away with looking at the big drinks brands every now and then – especially when the campaign is this great.

Budweiser is searching the globe for undiscovered musical talent, trawling city streets and subways to find the ‘ultimate busker band’. The campaign will culminate in a performance at the Budweiser Made in America Festival on Saturday 30 August.

With celebrity support from the likes of Jay Z and Rihanna, the search is bound to gather some momentum so watch the video above and this space…

The ultimate busker search

August 7, 2014

Waitrose plans to land new concept at Gatwick

July 29, 2014

Waitrose is set to revolutionise post holiday food shopping if its latest airport click and collect plan takes off.

According to a story in the Crawley News, the upmarket supermarket has applied for planning permission to install food lockers at the long stay car park at Gatwick’s South Terminal.

If council bosses agree, holidaymakers will be able to pre-order their groceries and unpack the shopping with the holiday suitcase.

It’s a thumbs up from us. But we’ll have to wait until 22 August to see if Waitrose can land this idea with planning bosses.

#Mythbusters

July 22, 2014

With millions of brands in the food and drink industry using the internet as a soap box for their marketing strategies, digital measurement has never be so important. Let’s take a look at some of the most common myths in the online marketing arena…

Myth #1: TV and online video follow the same rules

Myth #2: Just having a presence online is enough to drive brand impact

Myth #3: Click-through rates will tell me if my online campaign is a success

Myth #4: Everyone interacts online

Myth #5: Creative strength is less important online

Myth #6: Consumers will automatically view and share my content if I put it online

Read the full article for tips on how to avoid these industry potholes: http://www.marketingmagazine.co.uk/article/1304332/six-myths-digital-marketing-measurement

Tasty gaming

July 10, 2014

Wrigley-owned Skittles has teamed up with Microsoft Xbox for a second time, offering consumers the chance to win Xbox prizes with an on-pack promotion. A unique code will feature on packs across the Skittles range, which consumers can submit via the Skittles website to find out if they have won a prize.

The four week promotion will receive a marketing boost in the shape of a £3 million integrated campaign, launching on Monday 28 July.

The last few years has seen some epic partnerships between big brands (such as Coca Cola and Menthos) so the latest duo on the scene has a lot of work to do – fingers crossed!