Food Marketing
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BA Competitors bamboo-zled
June 13, 2013
British Airways (BA) is launching flights from London Heathrow to Chengdu in China this September, the first route of its kind, with the help of giant pandas.
Chengdu is not only a huge business hub, but also home to the world’s most famous breeding centre for giant pandas.
BA has capitalised on this connection with a brilliant visual campaign featuring giant pandas. The image above shows the animals enjoying a BA in-flight meal- with no bamboo in sight!
Explosive Marketing
June 5, 2013
Purity Soft Drinks has taken its most recent redesign to a more literal level this week.
Purity’s JuiceBurst range will now feature exploding fruit on its bottle labels that reflect the flavour inside.
The creatives at JuiceBurst teamed joined forces with Artem, the special effects company hired for the Olympics opening ceremony, to create the juicy high-speed explosions on film.
A small pyrotechnic charge was placed inside each fruit, a tricky feat of engineering for raspberries and grapes, and then detonated.
The best frames taken by the high-speed camera were chosen for the bottle designs whilst the explosion video has been used to create the world’s first interacti
ve soft drink campaign.
Customers will be able to hold their smartphone over the bottle to watch the fruit burst video.
Click here to watch ‘The Making Of’ video!
Sweet Success?
May 29, 2013
Chupa Chups UK has launched its new campaign ‘Sweet or Sharp’.
The ‘Sweet or Sharp’ campaign will showcase the new Kolormania range, including the strawberry and lemon flavour lollipop.
POS QR codes support the campaign by directing users to the online campaign platform to either receive a reward or complete a quick Chupa Chups challenge.
Maynard Malone, is also challenging Kolormania Facebook fans to share their best pose on Twitter or Instagram with #SweetOrSharp, to be featured in the Chupa Chups UK voting gallery.
Social media is central to the campaign as the agency was asked to grow the Chupa Chups UK Facebook community to 50,000 likes. With 23,600 likes on Facebook, the campaign is nearly half way there. Take a look here!
Win a Ridiculously Versatile menu makeover and £1,000 with In a Pub
May 17, 2013
I’m sure you’ve heard by now that Knorr’s new Italian Create More Concentrated Sauces are ‘ridiculously versatile’. From fresh soups and sauce
s to pizza toppings and Focaccia bread, all chefs need to do is add water, fresh ingredients and their own inspiration to create great-tasting dishes.
To celebrate the launch, Unilever Food Solutions has teamed up with In a Pub to give one lucky pub the chance to win a ‘Ridiculously Versatile’ menu makover and £1,000.
Do you own a pub or know someone who does?
To be in with the chance of winning, simply log on towww.knorrcreatemore.co.uk and watch the video of our chef, Versatility Steve, doing something versatile with Create More sauce and answer a simple question, along with your name, pub name, email and telephone number.
Question: What does our chef, Versatility Steve, wash in Create More sauce?
Six runners up will also win three cases of Create More Sauce. So what are you waiting for? So, check out the full story on In a Pub here.
Share A Coke… with someone over the age of 12
May 10, 2013
Soon after launching their ‘Share A Coke’ campaign, Coca-Cola has announced four global pledges to support its plans to help fight obesity. The new guidelines will apply in the UK and in over 200 countries where the company operates.
The pledges are:
- To offer low or no-calorie beverage options in every market
- To provide transparent nutrition information, featuring calories on the front of all packaging
- To help get people moving by supporting physical activity programs in every country where Coca-Cola does business
- To market responsibly, including no advertising to children under-12 anywhere in the world
Coke’s chief executive, Muhtar Kent made the announcement to help combat criticism that the company is contributing to the obesity epidemic. But does anyone else feel like they are being a tiny bit scammed? Surely pledge number one just means they intend to sell more Diet Coke?
Personally, I was getting very excited about the ‘Share A Coke’ campaign, due to be launched in full on the 11 May, but what impact will these pledges have on the summer ad campaign? No sharing a Coke with an 11 year old?
Let us know what you think about the new pledges by tweeting @WilliamMurrayPR
- Harriet
Share A Coke with me?
April 30, 2013
Coca-Cola has launched its biggest-ever summer campaign this week. The ‘Share A Coke’ campaign will replace the iconic logo with 150 of the UK’s most popular names.
The global brand is personalising its drinks and driving a sense of community and togetherness by encouraging consumers to share a coke with a friend, colleague or family member.
The campaign will run across 100 million 375ml and 500ml bottles of Coke, Diet Coke and Coke Zero.
Do you have an uncommon name? Never fear! If you can’t find your name on a bottle, you can create your own virtual personalised Coke cans to share with friends.
Look out for the TV campaign starting on 11 May.
Toast the roast
April 12, 2013
British Roast Dinner Week is back for a second year running encouraging consumers to ‘toast the roast’ and prove that the roast dinner - which top the list of things consumers love about Britain - is Not Just for Sundays.
Sponsored by Knorr Gravy and supported by Colman’s, British Roast Dinner Week will run from 30 September to 6 October. Hundreds of hotels, restaurants and pubs across the country will be offering roast dinners seven days a week.
It’s All Lies
April 10, 2013
Kellogg's has launched a new advert which tells the story of shopkeeper Ali from Doncaster, who unveils a sculpture he's built entirely from Rice Krispies Squares. In the advert, shoppers look at the sculpture in a window display, with a voiceover claiming it's become the 11th most popular tourism attraction in the UK. But, keeping up with the brand's slogan 'It's all Lies', the stunt is exposed as the public are reminded that Rice Krispies Squares aren't actually square.
Ridiculously versatile suggestions wanted
April 9, 2013
Knorr is challenging chefs to come up with 'Ridiculously Versatile' suggestions on how its fictional character, Versatility Steve, should use its new Italian range of Create More Concentrated Sauces. From recreating a typical shampoo advert – think lots of hair flicking and ‘oohs’ and ‘ahhhs’ – to covering him in sauce and getting him to wrestle, anything goes. Chefs have until 30 April to submit their entry via the website: www.knorrcreatemore.co.uk The best challenges will be filmed and released online, with the chefs who put them forward being rewarded with an iPad Mini.