Food Marketing

Food Marketing

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Warbeartons

August 21, 2014

For-the-first-time-in-its-138-year-history-Warburtons-is-changing-its-name-to-Warbeartons-on-over-6-million-Half-Half-products-to-celebrate-its-partnership-with-Paddington-Bear-7

For the first time in its 138 year history, Warburtons is set for a rebrand.

The trusted British bakery brand has teamed up with the family favourite Paddington Bear to develop ‘Warbeartons’.

Paddington Bear will feature on the packaging of Warburtons’ Half & Half products to draw attention to the brand and create stand out in-store.

An integrated marketing campaign inspiring families to get out and about across the UK will support the new rebrand, in the lead up to the launch of the first ever Paddington movie on 28 November.

With Paddington Bear being a lover of marmalade sandwiches the two brands fit perfectly. We presume Paddington will only be making his favourite snack using a Warbeartons’ loaf from now on.

Share a coke

August 15, 2014

GB Clinking Bottles_LOW RESCoke are back with their ‘share a Coke campaign’ and it’s even bigger than before, with one incredible new feature – ‘personalised ads’.

The idea is simple but unique. Customers watching TV on 4od will see the general TV ad featuring a dog searching for his name. Then as a little extra add on, there will be a personalised ad featuring their own name.

Personalised bottles are now not only available in stores, but can also be ordered from the Coca-Cola website – so everyone wins!

Last year’s campaign was a huge success, and this looks set to be no different.

Anyone thirsty?   

It’s not strictly food marketing, but I’m sure we can get away with looking at the big drinks brands every now and then – especially when the campaign is this great.

Budweiser is searching the globe for undiscovered musical talent, trawling city streets and subways to find the ‘ultimate busker band’. The campaign will culminate in a performance at the Budweiser Made in America Festival on Saturday 30 August.

With celebrity support from the likes of Jay Z and Rihanna, the search is bound to gather some momentum so watch the video above and this space…

The ultimate busker search

August 7, 2014

Waitrose plans to land new concept at Gatwick

July 29, 2014

Waitrose is set to revolutionise post holiday food shopping if its latest airport click and collect plan takes off.

According to a story in the Crawley News, the upmarket supermarket has applied for planning permission to install food lockers at the long stay car park at Gatwick’s South Terminal.

If council bosses agree, holidaymakers will be able to pre-order their groceries and unpack the shopping with the holiday suitcase.

It’s a thumbs up from us. But we’ll have to wait until 22 August to see if Waitrose can land this idea with planning bosses.

#Mythbusters

July 22, 2014

With millions of brands in the food and drink industry using the internet as a soap box for their marketing strategies, digital measurement has never be so important. Let’s take a look at some of the most common myths in the online marketing arena…

Myth #1: TV and online video follow the same rules

Myth #2: Just having a presence online is enough to drive brand impact

Myth #3: Click-through rates will tell me if my online campaign is a success

Myth #4: Everyone interacts online

Myth #5: Creative strength is less important online

Myth #6: Consumers will automatically view and share my content if I put it online

Read the full article for tips on how to avoid these industry potholes: http://www.marketingmagazine.co.uk/article/1304332/six-myths-digital-marketing-measurement

Tasty gaming

July 10, 2014

Wrigley-owned Skittles has teamed up with Microsoft Xbox for a second time, offering consumers the chance to win Xbox prizes with an on-pack promotion. A unique code will feature on packs across the Skittles range, which consumers can submit via the Skittles website to find out if they have won a prize.

The four week promotion will receive a marketing boost in the shape of a £3 million integrated campaign, launching on Monday 28 July.

The last few years has seen some epic partnerships between big brands (such as Coca Cola and Menthos) so the latest duo on the scene has a lot of work to do – fingers crossed!

.greatidea

July 4, 2014

Picture this. Your friend recommends this quirky little bar, two doors down from your local post office. You type your search into Google and 1,392 results appear. Let the scrolling commence…

The good news? The end may be in sight for you and that quirky little bar which desperately wants to be found. Mexican-based Punto2012 has created two new domains – ‘.rest’ and ‘.bar’ – in a recent bid to increase online visibility for restaurants, bars and other out of home operators. The customised domain names can be used to boost search engine optimisation (SEO), which means these businesses will rank higher in online searches.

.greatidea

Parody with a bite

June 27, 2014

It’s been three days since the World Cup’s Uraguay v Italy match in which Luis Suarez  bit Italian defender Giorgio Chiellini. How time flies when you’re busy flicking through hundreds of Suarez parody videos and images, eh?

Some of our favourites includes Suarez as Jaws, a member of the Twilight saga and Hannibal ‘the cannibal’ Lector. But, our favourite had to be Ragu’s ‘For that authentic Italian taste…’ ad shown above.

Bravo, Ragu. Bravo.

Coffee with a side helping of cat

May 16, 2014

Who wants to eat lunch while fending off multiple felines?

Well, it seems lots of people can’t get enough of this concept. Cat cafés look set to enter the mainstream with new venues opening in Melbourne, New York, San Francisco, Toronto, Paris, Budapest and London, along with around 80 in Japan, where the phenomenon began.

In London, Lady Dinah’s Cat Emporium, which opened in March in Shoreditch, is proving as hard to get into as some Michelin Star restaurants. It’s swiftly built up a two-month customer waiting list. The café – which raised more than £100,000 for its launch via crowd-funding websites – has 12 cats, donated by people who moved overseas and couldn’t take their pets with them.  Fortunately, those who can’t bear to wait two months for a table can catch all the action via the café’s live webcam.

Take a look here… ladydinahs.com/kittycam/

 

Halal in the headlines

May 9, 2014

With reports in the media that supermarkets and restaurants are selling Halal meat without making it clear to their customers, the debate over transparent labelling of food is set to continue as millions of us are left in the dark about what we’re eating.The controversy was sparked by a report in The Sun about Pizza Express ‘secretly’ serving only Halal chicken. But the question remains, whose responsibility is it to make sure consumers are informed?

DEFRA told the Huffington Post: “It’s for stores and operators to decide in the first instance”.  David Cameron refused to comment on the issue, however his deputy was happy to say he thinks it’s a question of labelling which should be more informative.

What we do know is nobody wants to take responsibility, what we don’t is what’s in our food.