Food Marketing

Food Marketing

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October 27, 2014

KitKat were quick to join in on the Twitter conversation when Apple released its iPhone 6 plus. Users were claiming that it was bending in their pocket.

KitKat decided to post an image on Twitter with the caption “We don’t bend, we #break” in alignment with its tagline “Have a break, have a KitKat”.

In under an hour the tweet had gained 1,000 retweets. It’s now being run as a promoted tweet and has accumulated over 23,000 retweets.

Real-time marketing has largely been helped by the growth and popularity of social media over the years, and more and more larger companies are assigning budget to real-time marketing to anticipate news stories and consumer trends they can jump on the back of.

Walkers’ Twitter powered vending machines

October 21, 2014

For two weeks in September, Walkers built three Twitter-powered vending machines into bus shelters across London. It was all part of their ‘Do Us a Flavour’ campaign launched earlier this year.

They placed two in Oxford Street and one at Clapham Junction. The machines were ‘staffed’ by Walkers’ ambassador Gary Lineker in virtual form, sitting inside the vending machine, receiving the public’s tweets and giving them a packet of crisps.

All the public had to do was tweet the unique hashtag of the bus stop to let virtual Gary know the crisps they wanted to try and then simply wait and watch as he dropped them down.

The winner, Paul Rothwell, received a £1million cash prize for his winning flavour idea – pulled pork in a sticky barbecue sauce.

Hooch is back

October 3, 2014



Licensed to Global Brands, Hooch first created a craze around alcopops in the 1990s. The alcoholic lemonade has recently re-launched after being off the market for almost a decade.

The brand has created an advert with Keith Lemon – the new face of Hooch – with the central premise being his inability to pronounce ‘Hooch’ correctly.

The campaign will run across TV, social media and on-pack promotions in order to ramp up Hooch’s visibility and reach.

Marketing Director, Simon Green, said: “Hooch is officially back on the market. Such an iconic brand has a big reputation to uphold, and we needed someone to take Hooch to the next level. Keith Lemon is the perfect man for the job, and to make the most of his unmistakable brand of humour.”

Humble East London market? Actually, it’s Lidl

September 19, 2014

The new Lidl TV advert is part of a £20 million marketing campaign called #Lidlsurprises.

The ad starts with consumers tasting goods, believing it to be a normal food market. The customers then express how impressed they are with the quality of the food and the good value for money prices. It’s then revealed that they are, in fact, tasting Lidl products when the stall vendors hand them their purchases in a Lidl bag.

#Lidlsurprises will be used across all media channels and take the store through to Christmas. The aim is to let the customers do the talking and encourage sales. The overall goal is to portray Lidl in a more modern way and change people’s perceptions of the store – low prices doesn’t have to mean poor quality.

Golden tickets will be ‘popping’ up everywhere…

September 9, 2014

The UK’s number one popcorn brand, Butterkist, is celebrating its 100thbirthday with a limited edition popcorn and a ‘Willy Wonka style’ golden birthday card giveaway.

Starting in September, a select few promotional packs will contain a golden birthday card. Each card will contain a code that can be entered into their website or Facebook page for cash prizes.

You didn’t win? Well, don’t worry…They are also giving everyone that buys a promotional pack of popcorn 50p off their next purchase.

Continuing with the celebrations, Butterkist will also be launching a Salted Caramel Flavour popcorn. And at only 104 calories per serving, the new flavour is a great snacking option.


September 3, 2014

Mexican food chain Chipotle promised its customers one tasty treat of a giveaway this month. And, with 14,000 burritos up for grabs through a digital marketing competition, boy, did they deliver!

So, how did it work? First they created a different, funky website for every day of the week and hid the URL in seven different videos. Burrito fans were then invited to watch the video on its Facebook page. The first 2,000 people to spot the hidden URL and visit the website were able to download a voucher for a free lunch.

2,000 burritos were snapped up in just eight minutes on one day during the campaign. Chipotle have certainly had a taste of digital marketing success…

Tattooed men in gangs. This is not your usual coffee ad…

August 29, 2014

Forget male celebs slowly sipping and women oohing – Kenco has gone for gangs.

The controversial approach of Kenco’s latest ad is spearheading their new multimedia campaign that launched on the 18 August to raise awareness of its ‘Coffee vs Gangs’ project.

The project is be being run in Honduras, where some of the world’s best coffee is produced – so, what better place to start.

Honduras is a country sadly beset with gang related issues that are a constant threat for young people –For some, joining a gang seems like the only choice.

The aim of Kenco’s project is to keep young people out of the gangs and instead get them into training programmes to provide them with knowledge on farming coffee and running their own profitable business – this opportunity will give them a promising chance at a prosperous future.

From September, you’ll be able to follow the stories of the people Kenco are helping on their website.


August 21, 2014


For the first time in its 138 year history, Warburtons is set for a rebrand.

The trusted British bakery brand has teamed up with the family favourite Paddington Bear to develop ‘Warbeartons’.

Paddington Bear will feature on the packaging of Warburtons’ Half & Half products to draw attention to the brand and create stand out in-store.

An integrated marketing campaign inspiring families to get out and about across the UK will support the new rebrand, in the lead up to the launch of the first ever Paddington movie on 28 November.

With Paddington Bear being a lover of marmalade sandwiches the two brands fit perfectly. We presume Paddington will only be making his favourite snack using a Warbeartons’ loaf from now on.

Share a coke

August 15, 2014

GB Clinking Bottles_LOW RESCoke are back with their ‘share a Coke campaign’ and it’s even bigger than before, with one incredible new feature – ‘personalised ads’.

The idea is simple but unique. Customers watching TV on 4od will see the general TV ad featuring a dog searching for his name. Then as a little extra add on, there will be a personalised ad featuring their own name.

Personalised bottles are now not only available in stores, but can also be ordered from the Coca-Cola website – so everyone wins!

Last year’s campaign was a huge success, and this looks set to be no different.

Anyone thirsty?   

It’s not strictly food marketing, but I’m sure we can get away with looking at the big drinks brands every now and then – especially when the campaign is this great.

Budweiser is searching the globe for undiscovered musical talent, trawling city streets and subways to find the ‘ultimate busker band’. The campaign will culminate in a performance at the Budweiser Made in America Festival on Saturday 30 August.

With celebrity support from the likes of Jay Z and Rihanna, the search is bound to gather some momentum so watch the video above and this space…

The ultimate busker search

August 7, 2014