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Chengdu is not only a huge business hub, but also home to the world’s most famous breeding centre for giant pandas.
BA has capitalised on this connection with a brilliant visual campaign featuring giant pandas. The image above shows the animals enjoying a BA in-flight meal- with no bamboo in sight!
Purity Soft Drinks has taken its most recent redesign to a more literal level this week.
Purity’s JuiceBurst range will now feature exploding fruit on its bottle labels that reflect the flavour inside.
The creatives at JuiceBurst teamed joined forces with Artem, the special effects company hired for the Olympics opening ceremony, to create the juicy high-speed explosions on film.
A small pyrotechnic charge was placed inside each fruit, a tricky feat of engineering for raspberries and grapes, and then detonated.
The best frames taken by the high-speed camera were chosen for the bottle designs whilst the explosion video has been used to create the world’s first interacti
ve soft drink campaign.
Customers will be able to hold their smartphone over the bottle to watch the fruit burst video.
Click here to watch ‘The Making Of’ video!
Chupa Chups UK has launched its new campaign ‘Sweet or Sharp’.
The ‘Sweet or Sharp’ campaign will showcase the new Kolormania range, including the strawberry and lemon flavour lollipop.
POS QR codes support the campaign by directing users to the online campaign platform to either receive a reward or complete a quick Chupa Chups challenge.
Maynard Malone, is also challenging Kolormania Facebook fans to share their best pose on Twitter or Instagram with #SweetOrSharp, to be featured in the Chupa Chups UK voting gallery.
Social media is central to the campaign as the agency was asked to grow the Chupa Chups UK Facebook community to 50,000 likes. With 23,600 likes on Facebook, the campaign is nearly half way there. Take a look here!
I’m sure you’ve heard by now that Knorr’s new Italian Create More Concentrated Sauces are ‘ridiculously versatile’. From fresh soups and sauce
s to pizza toppings and Focaccia bread, all chefs need to do is add water, fresh ingredients and their own inspiration to create great-tasting dishes.
To celebrate the launch, Unilever Food Solutions has teamed up with In a Pub to give one lucky pub the chance to win a ‘Ridiculously Versatile’ menu makover and £1,000.
Do you own a pub or know someone who does?
To be in with the chance of winning, simply log on towww.knorrcreatemore.co.uk and watch the video of our chef, Versatility Steve, doing something versatile with Create More sauce and answer a simple question, along with your name, pub name, email and telephone number.
Question: What does our chef, Versatility Steve, wash in Create More sauce?
Six runners up will also win three cases of Create More Sauce. So what are you waiting for? So, check out the full story on In a Pub here.
Soon after launching their ‘Share A Coke’ campaign, Coca-Cola has announced four global pledges to support its plans to help fight obesity. The new guidelines will apply in the UK and in over 200 countries where the company operates.
The pledges are:
Coke’s chief executive, Muhtar Kent made the announcement to help combat criticism that the company is contributing to the obesity epidemic. But does anyone else feel like they are being a tiny bit scammed? Surely pledge number one just means they intend to sell more Diet Coke?
Personally, I was getting very excited about the ‘Share A Coke’ campaign, due to be launched in full on the 11 May, but what impact will these pledges have on the summer ad campaign? No sharing a Coke with an 11 year old?
Let us know what you think about the new pledges by tweeting @WilliamMurrayPR
Coca-Cola has launched its biggest-ever summer campaign this week. The ‘Share A Coke’ campaign will replace the iconic logo with 150 of the UK’s most popular names.
The global brand is personalising its drinks and driving a sense of community and togetherness by encouraging consumers to share a coke with a friend, colleague or family member.
The campaign will run across 100 million 375ml and 500ml bottles of Coke, Diet Coke and Coke Zero.
Do you have an uncommon name? Never fear! If you can’t find your name on a bottle, you can create your own virtual personalised Coke cans to share with friends.
Look out for the TV campaign starting on 11 May.